Working with Apple’s Instagram photographers, a series of posters and office mural were developed to showcase a Canadian perspective, featuring images of Canadian music personalities, cityscapes and visual artists and all the images were of course shot on an iPhone.

Tangerine Bank wanted a forward thinking, innovative design for their first credit card. This card was developed to show the inner workings of the credit card by using clear plasic over the arrows. 

Look Good Feel Better is a program that has helped women cope with the ravages of cancer for the past 25 years. The organization wanted to create a strong, meaningful and differentiated identity that captured the spirit of the program. The logo needed to evoke a sense of pride and optimism to help women get back emotionally to who they were before treatment.

Genesis Motors embodies the values of human-centered luxury and with all of their messages and actions, we created a bespoke end of lease DM package that reflected customer’s intimate relationship with design – beautifully, elegantly, and intuitively. Every Genesis customer needs the same dynamic customer experience to continue their journey with the brand.

Haft2 is a unique branding firm that believes colour strategy is at the core of everything they do and their work wouldn’t just incorporate colour; it would be informed by it. Inspired by this vision the design system and every detail for its branding material evoked the idea that colour is a unique and strategic tool that drives the firms guiding principle.

Located in the beautiful region of Niagara-on-the-Lake, the Outlet Collection at Niagara finally brings sophisticated shopping north of the border to a Canadian cultural gem, serving up a superior shopping experience that is full of local flavour. The design system needed to be elegant, understated and fashion forward.

Ryan Szulc is an award winning photographer specializing in food and its surrounding culture. This book was designed to bring the story of drinks to life by utilizing vibrant colour combinations and imagery compositions that juxtapose form and texture.

FairSport is an independent foundation striving to eradicate cheating in sport. They support confidential sources who speak up to unmask doping, and educate the global public on the value of honesty and integrity in sport. Every aspect of the brand needed to evoke this same sense of openness and visual simplicity.

A cohesive brochure was created to celebrate and give insight into Ink Entertainment and Icon Legacy’s vision in creating some of Canada’s premier restaurants. Utilizing beautiful images of food and interior design a narrative was established to tell how this partnership worked together and leverage each of their unique attributes.

To re-launch of the PC brand in 2014, we created a campaign focused on the food landscape, to modernize the brand for food-savvy consumers and take it beyond just food innovation. CRAVE MORE was a call to arms, asking consumers to expect more from their food. The campaign was built on a cohesive, robust design system with a powerful look and feel.

The following collection of brand identities show how strong, singular brand focus and simplicity of type and symbol design help clearly define what brands stand for and who they are.

The Canadian Cosmetic, Toiletry and Fragrance Association was in need of a totally new brand identity and their logo did not reflect the beauty and personal care category that they represented. A collaborative naming process was facilitated, and association members overwhelmingly endorsed Cosmetics Alliance Canada. A new visual identity was created with a clean, simple, and compact aesthetic and an interconnected floral shape. The new look expressed a simple yet bold and modern approach.

The design system for Tangerine Bank was developed to convey its core brand attribute of simplicity. Through the use of clean typography, a singular colour palette, and transparent messaging the key brand promise of simplicity is exemplified consistently across all of Tangerine’s communication material.

This re-branding of Kobo positioned the brand as innovative and dynamic, and served to highlight the unmatched reading experience consumers get with Kobo eReaders.

A full set of graphics was designed to visually represent Nissan’s Intelligent Mobility driving features like ProPilot Assist, All-Wheel Drive and Emergency Braking technologies. The graphics would be used across print, digital and broadcast communications.

Provocative headlines and crisp, powerful images were used here to showcase the beauty of the company’s handmade guitars.

This poster series was created for The Scotiabank AIDS Walk for Life, a national yearly awareness and fundraising event held in communities all across Canada. The posters raised awareness for the disease and reminded people that AIDS still has a significant impact. Impactful photography sent the message that life gets a lot harder with AIDS.

Stratus Vineyards aims for the highest standard, and its exceptional wines and award-winning eco-friendly winery prove that. This passion for quality, attention to detail and unique design aesthetic are reflected in this promotional brochure.

This global corporate print campaign brought global awareness both to critical diseases and the ways the company makes a difference to patients.

This video was created to promote the Cassies, the Canadian advertising awards show that recognizes proven business results. The video offers a fun twist on the insight that the Cassies are the only awards show that clients really care about. Even if no one else does.

Giesecke+Devrient is a technology group that creates global payment transactions through innovative products and solutions. G+D partnered with Nascar to create an open access wristband that would be used at all events to give customers the freedom to make cashless transactions with a flick of a wrist, just like tap debit- and credit-card payments. It also allows users to tap their wristbands to enter contests or sponsored brand activations.