Formed through the merger of Neenah Inc. and SWM, a new parent brand was created to unify two legacy organizations while preserving the strength and equity of their individual portfolios.

Centered on the idea of formation, the identity reflects materials coming together to unlock new possibilities. A wing inspired symbol anchors the system, representing momentum and precision while creating a connective structure for an endorsed family of brands.

Bold colour, disciplined geometry, and a flexible design system balance engineering with expression. This visual language brings coherence to complexity, positioning the brand as a modern materials leader shaping what is next.

An award winning boutique studio based in Toronto and the Niagara Region, specializing in custom residential and commercial design. Grounded in the belief that structure shapes experience, the identity distills this idea into a mark defined by clarity and proportion.

The visual system reflects an architectural sensibility in both form and spirit, expressing an approach to design that is thoughtful, precise, and human at scale.

One of Canada’s leading pharmaceutical companies, committed to making quality healthcare accessible to all. To bring this purpose to life, a master brand film and a series of vignettes were created in collaboration with director Michael Del Monte, capturing real stories of strength and resilience.

Inspired by the mantra “A Force for Health,” the work extends beyond storytelling by evolving the brand’s visual language through a design system that embodies strength, care, and accessibility. This expression came to life across the brand, reinforcing its commitment to better health for everyone.

Built on the principles of human centered luxury, a bespoke end of lease direct mail experience was created to reflect the customer’s personal relationship with design and craftsmanship.

The package translates a refined design language into a tactile and intuitive format, emphasizing materiality, precision, and care. Every detail was designed to feel considered and elevated, reinforcing a commitment to continuity of experience while encouraging customers to continue their journey with the brand.

A small batch caramel popcorn brand rooted in warmth, personality, and handcrafted care. A bright and expressive packaging system was created to reflect the spirited character behind the brand and elevate its presence across holiday gifting and specialty retail.

Bold colour, playful typography, and simple graphic gestures bring a sense of joy and approachability to the experience. The result is a packaging design that feels personal, memorable, and reflective of the brand’s handmade charm.

A series of statements centered on effort, integrity, and intent. Simple truths such as “Work hard. Play nice.” and “Good, then glory.” form a visual language that celebrates the value of doing things the right way.

Through typography and composition, the work translates character into design, using clarity and restraint to reinforce the message. The series serves as a reminder that meaningful outcomes are built on thoughtful process and strong principles.

In collaboration with Apple’s Instagram photographers, a series of posters and office murals were created to celebrate a distinctly Canadian perspective. Featuring musicians, cityscapes, and visual artists, each image was captured entirely on iPhone.

The work transforms everyday moments into large-scale visual storytelling, reflecting the diversity of Canada’s creative culture while reinforcing Apple’s belief in accessible, powerful expression.

Located in Niagara on the Lake, the Outlet Collection at Niagara brings a refined retail experience to one of Canada’s most culturally rich destinations. The identity and design system were created to reflect the intersection of fashion, tourism, and local character.

Elegant typography, restrained composition, and contemporary visual cues establish a brand presence that feels sophisticated and understated. The result is a retail environment that balances premium fashion with the charm and distinct personality of the region.

Created for Haft2, a branding and digital design agency built on the belief that colour strategy sits at the core of effective brand expression. The identity and design system position colour as a defining foundation that informs every aspect of the firm’s work.

Bold colour application, structured composition, and purposeful restraint reinforce this guiding philosophy. The result is a brand expression that demonstrates how colour shapes perception, meaning, and identity.

Relaunched with a renewed focus on the evolving food landscape and a more design forward expression for modern, food savvy consumers. The CRAVE MORE platform repositioned the brand as a challenger, encouraging consumers to expect more from everyday food experiences.

A cohesive and robust design system introduced a confident visual language across campaign and brand touchpoints. The result reenergized brand presence while reinforcing leadership in food innovation and cultural relevance.

Created to promote the Cassies, Canada’s advertising awards show recognizing proven business results, this video campaign plays on the insight that the awards clients value most are the ones tied to measurable impact.

Using humour and understated storytelling, the work reframes industry recognition through the client lens. The result reinforces the credibility of the Cassies while celebrating the role of effectiveness in great creative work.

A cohesive brand brochure was developed to showcase Ink Entertainment and Icon Legacy’s shared vision in creating some of Canada’s premier dining destinations. The piece highlights the partnership’s approach to combining culinary excellence with immersive interior design.

Through curated photography, refined typography, and editorial composition, the narrative captures the atmosphere and craft behind each restaurant experience. The result positions the collaboration as a benchmark for hospitality driven by design, culture, and storytelling.

An independent foundation dedicated to eliminating cheating in sport by supporting confidential sources who expose doping and by promoting transparency and integrity within global athletics. The brand identity was created to reflect these values through clarity, openness, and accessibility.

A restrained visual system built on simple typography, balanced composition, and honest colour expression reinforces the organization’s mission. The result is a brand presence that communicates trust, credibility, and the importance of fairness in sport.

Created to replace the Canadian Cosmetic, Toiletry and Fragrance Association with a modern identity that better reflects the beauty and personal care industry. A collaborative naming process led to the adoption of a new name that unified members under a clearer and more contemporary brand.

The visual identity introduces a clean, compact aesthetic anchored by an interconnected floral symbol representing collaboration and category breadth. The result is a bold and modern brand presence that reflects the evolution of the industry while strengthening member alignment.

This collection of brand identities explores how clarity of focus and simplicity of type and symbol design define brand character. Each identity demonstrates how thoughtful reduction can create distinct, recognizable expressions.

Together, the work highlights the role of precision and restraint in shaping brands that communicate with confidence and purpose.

Known for handcrafted instruments celebrated for their precision and artistry. A series of promotional materials was created to highlight the craftsmanship and individuality behind each guitar.

Provocative headlines paired with striking, minimal imagery place focus on form, detail, and character. The result is a visual expression that reflects a dedication to handmade quality and musical excellence.

An award winning photographer whose work explores food and its surrounding culture. A book was designed to translate this visual storytelling into a cohesive editorial experience focused on the craft and character of beverages.

Vibrant colour pairings and layered image compositions highlight contrast between form and texture, bringing energy and depth to the narrative. The result is a publication that reflects both the artistry of the photography and the sensory richness of the subject matter.

A program dedicated to helping women navigate the emotional impact of cancer treatment through confidence, care, and community. A new brand identity was created to capture the strength, optimism, and resilience at the core of the organization.

The logo and visual system emphasize clarity, warmth, and dignity, reflecting the program’s role in helping participants reconnect with their sense of self. The result is an identity that supports the organization’s mission while celebrating empowerment and renewal.

A national awareness and fundraising initiative supporting individuals and communities affected by HIV and AIDS across Canada. A poster series was developed to reinforce the ongoing impact of the disease and encourage continued public engagement.

Using direct, emotionally grounded photography, the work communicates the realities of living with HIV and AIDS while maintaining a respectful and human perspective. The result strengthens awareness and supports the event’s mission to drive understanding, support, and action.

Introduced as the brand’s first credit card, the design reflects a transparent and customer focused approach to banking. The concept reveals the internal mechanics of the product through a layered, clear construction that visually communicates openness and clarity.

Transparent materials paired with the brand’s signature graphic language create a distinctive and modern expression. The result is a credit card design that reinforces a commitment to simplicity, innovation, and trust.

A global corporate print campaign was created to raise awareness around critical diseases and highlight the company’s commitment to improving patient outcomes. The work communicates complex healthcare challenges through clear and accessible visual storytelling.

Striking imagery paired with restrained typography and thoughtful composition creates a confident and human centered expression. The result strengthens global brand presence while reinforcing the organization’s role in advancing patient care.

A design system created to express the brand’s core promise of simplicity and transparency. The identity establishes a clear and approachable visual language that supports consistent communication across customer touchpoints.

Clean typography, a focused colour palette, and direct messaging reinforce a straightforward and accessible personality. The result is a cohesive brand expression that strengthens recognition while delivering clarity and ease across the customer experience.

A promotional brochure created to reflect a winery defined by craftsmanship, sustainability, and design excellence. The piece captures the brand’s commitment to quality while highlighting the architectural and environmental vision behind the winery experience.

Through refined typography, editorial composition, and carefully curated imagery, the design mirrors the precision and character of the wines themselves. The result is a brand expression that communicates sophistication, attention to detail, and a strong sense of place.

A brand refresh created to position the company as an innovative and dynamic leader in digital reading. The identity highlights the immersive and flexible experience offered through Kobo eReaders.

A contemporary visual language built through confident typography, expressive colour, and adaptable system elements reinforces the brand’s forward thinking personality. The result is a cohesive brand presence that elevates product experience while strengthening recognition and engagement.

A visual graphic system created to communicate advanced driver assistance and safety technologies in a clear and intuitive way. The work translates complex mobility features into accessible visual storytelling that supports consumer understanding and engagement.

Clean iconography, structured motion language, and precise graphic composition create a modern and confident expression of automotive innovation. The result strengthens brand clarity while reinforcing the company’s vision for smarter and safer mobility experiences.

An open access wristband experience developed to demonstrate the future of frictionless payment and event interaction. Created in partnership with NASCAR, the solution allows attendees to complete secure, cashless transactions and engage with branded experiences through simple tap interactions.

The design combines intuitive functionality with a streamlined visual system that emphasizes ease, speed, and accessibility. The result showcases how wearable technology can transform payment and engagement into a seamless customer experience.